Integrated Marketing

Clear Channel Malls takes marketing far outside the realm of traditional advertising by strategically position ing advertisers to intercept customers during the course of their shopping experience. Our innovated techniques and approach have put us at the forefront of creating the new and unexpected in the mall advertising arena.

Features and Benefits of our Integrated Marketing program include:

Multiple Touch Points – allows you to reach out in a multiple of ways to the consumer so they are surrounded by your message leading them to not only take notice, but not forget what they have seen – translating into a campaign for you that carries your message with them all the way to the product decision making moment of purchase.
Customizable Programs – giving control to our clients to meet their own marketing strategy is important to our working relationship. By allowing the client to customize the program to fit their exact needs we can both be sure that CCM delivers to the client’s expectations and the client is assured their marketing goals are executed right through to the end.
Unique Creative – CCM’s ability to work with client’s on creative and tailor to specific needs means that the advertiser can be assured they will stand out in the advertising environment, reaffirming their message will get noticed and not be forgotten by the consumer.
Dominate Locations – CCM knows that location is everything and we strive to educate our clients on location driven targeted audiences, whether it be in the food court, at the front entrance of the mall, or in a play area – we work with the client to determine the targeted audience in order to make sure your message is placed in the right, dominate location for the results you are looking for in your marketing strategy.
Turn-Key – One of our most outstanding features is our turn key approach to our campaigns. What this means for the client is no hassles, no dealing with the day to day small items that are integral to a successful campaign. We handle the scheduling, planning and execution all with the client by our side but none of the headaches that can go along with coordinating such exceptional campaigns.

Digital Art Requirements for Integrated Marketing Products

MAC Programs used to build mechanical: QuarkXpress 4.0, Adobe Illustrator or Adobe Photoshop
Process: 4-Color Digital CMYK
For a rich black use: C-63%, M-52%, Y-51%, K-100%
Include both screen & printer fonts (note: true type fonts are not supported - Please convert to outlines or rasterize)
Photoshop imports: CMYK Tiffs or EPS
DPI Resolution: 300-400dpi at 100% of the mechanical size for best results.
Scans should be high quality
Include a color printout for matching